Sage CRM vs Zoho CRM
Verified ratings, real UK pricing and the compliance detail, weighed side by side — with a written verdict at the end.
Sage CRM
CRM Software
- United Kingdom
- Ireland
- United States
- Australia
- South Africa
- Phone
- Knowledge Base
- Forum
Zoho CRM
CRM Software
- United Kingdom
- Ireland
- United States
- India
- Australia
- Phone
- Live Chat
- Knowledge Base
- Forum
Evenly matched on verified reviews — 4.1 against 4.0. Price and fit will decide this one, not the score.
The short version
What each one costs and how each one rates, side by side. Only the rows where leading means something are marked; vendor and availability are in the overview above.
| Detail | Sage CRM | Zoho CRM |
|---|---|---|
| What it costs | ||
| Starting priceLowest paid tier, excluding VAT | On request | £12/user/month |
| Free version | NoNo | YesYes |
| Free trial | YesYes | YesYes |
| How it rates | ||
| Overall ratingMean of verified Assaylist reviews | 4.1 | 4.0 |
| Verified reviewsVolume is evidence, not a score — this row is not a contest | 204 reviews | 248 reviews |
How reviewers score them
Across the four dimensions we ask every reviewer about — and, below, the star split each average is built from.
- Sage CRM
- Zoho CRM
| Dimension | Sage CRM | Zoho CRM | Gap |
|---|---|---|---|
| Ease of use | 4.0 | 4.0 | Level |
| Value for money | 3.9 | 4.1 | 0.2 to Zoho CRM |
| Customer support | 4.0 | 3.9 | 0.1 to Sage CRM |
| Functionality | 4.0 | 3.9 | 0.1 to Sage CRM |
What each average is made of
Two products can share an average and not share a reputation. These bars show the star split behind each score.
| Product | 5 star | 4 star | 3 star | 2 star | 1 star |
|---|---|---|---|---|---|
| Sage CRM | 43% (88 reviews) | 33% (68 reviews) | 13% (27 reviews) | 8% (16 reviews) | 2% (5 reviews) |
| Zoho CRM | 44% (108 reviews) | 31% (77 reviews) | 15% (37 reviews) | 8% (19 reviews) | 3% (7 reviews) |
Feature by feature
Everything either vendor publishes, split into what separates them and what they share.
- Only Sage CRM
- 1048%
- Only Zoho CRM
- 1152%
21 features listed across both products.
What only one of them does
Sage CRM
10- Cloud or on premise deployment
- Contact and account management
- Custom dashboards
- Customer service case management
+ 6 more in the table below
Zoho CRM
11- AI sales assistant
- Analytics and dashboards
- Blueprint process builder
- Custom modules and fields
+ 7 more in the table below
| Detail | Sage CRM | Zoho CRM |
|---|---|---|
| Where they differ · 21 | ||
| Cloud or on premise deployment | YesYes | NoNo |
| Contact and account management | YesYes | NoNo |
| Custom dashboards | YesYes | NoNo |
| Customer service case management | YesYes | NoNo |
| Email marketing campaigns | YesYes | NoNo |
| Integration with Sage 50 and Sage 200 | YesYes | NoNo |
| Mobile access | YesYes | NoNo |
| Quotes and orders | YesYes | NoNo |
| Sales forecasting | YesYes | NoNo |
| Sales pipeline and opportunity management | YesYes | NoNo |
| AI sales assistant | NoNo | YesYes |
| Analytics and dashboards | NoNo | YesYes |
| Blueprint process builder | NoNo | YesYes |
| Custom modules and fields | NoNo | YesYes |
| Email and telephony integration | NoNo | YesYes |
| Inventory management | NoNo | YesYes |
| Lead and contact management | NoNo | YesYes |
| Mobile app | NoNo | YesYes |
| Sales pipeline | NoNo | YesYes |
| Web forms | NoNo | YesYes |
| Workflow automation | NoNo | YesYes |
A dash means the vendor has not published a feature list — which is not the same as the feature being unavailable.
How they handle UK obligations
Checked against the vendor's own documentation or HMRC's published list. A dash means we have not verified it — never that it is missing.
| Detail | Sage CRM | Zoho CRM |
|---|---|---|
| Verified against vendor documentation | ||
| Data residency | Not stated | United Kingdom or EU data centres |
What each tier costs
Both line-ups on one ladder, so the middle tier on one side sits next to the middle tier on the other.
Sage CRM
Zoho CRM
Sage CRM
Contact vendor
- Quoted through a Sage partner
- Sales, marketing and service
- Cloud or on premise deployment
Free
Free
- Up to 3 users
- Leads and contacts
- Basic automation
No comparable tier listed
Standard
£12/user/month
- Workflow rules
- Custom fields
- Reports and dashboards
No comparable tier listed
Professional
£20/user/month
- Inventory management
- Advanced automation
- Everything in Standard
Rungs are matched by position in each vendor’s own line-up, not by what the tiers include — an entry plan on one side may cover more than the other. Prices exclude VAT unless stated, and per-seat plans are quoted per seat. Always confirm on the vendor’s own site.
Which should you choose?
Two answers, because there are two right ones depending on what you need.
Choose Sage CRM if
- It lists 10 features Zoho CRM does not, including cloud or on premise deployment.
Choose Zoho CRM if
- There is a free tier you can stay on, which Sage CRM does not offer.
- It lists 11 features Sage CRM does not, including ai sales assistant.
- It covers more of the UK obligations we check — 1 of them against 0.
On verified Assaylist reviews, Sage CRM currently rates 4.1 against 4.0 for Zoho CRM. That gap is not the whole story: Sage CRM starts at a quoted price and Zoho CRM at £12/user/month, so the right answer depends on the tier you actually need and on which one handles your UK obligations. Read both profiles before you commit, and confirm current pricing on the vendor's own site.
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