HubSpot CRM vs Zoho CRM
Verified ratings, real UK pricing and the compliance detail, weighed side by side — with a written verdict at the end.
HubSpot CRM
CRM Software
- United Kingdom
- Ireland
- United States
- Australia
- Germany
- Phone
- Live Chat
- Knowledge Base
- Forum
Zoho CRM
CRM Software
- United Kingdom
- Ireland
- United States
- India
- Australia
- Phone
- Live Chat
- Knowledge Base
- Forum
Evenly matched on verified reviews — 4.0 against 4.0. Price and fit will decide this one, not the score.
The short version
What each one costs and how each one rates, side by side. Only the rows where leading means something are marked; vendor and availability are in the overview above.
| Detail | HubSpot CRM | Zoho CRM |
|---|---|---|
| What it costs | ||
| Starting priceLowest paid tier, excluding VAT | £15/user/month | £12/user/month |
| Free version | YesYes | YesYes |
| Free trial | YesYes | YesYes |
| How it rates | ||
| Overall ratingMean of verified Assaylist reviews | 4.0 | 4.0 |
| Verified reviewsVolume is evidence, not a score — this row is not a contest | 242 reviews | 248 reviews |
Highlighted where one clearly leads. Rows without a highlight are not a contest.
How reviewers score them
Across the four dimensions we ask every reviewer about — and, below, the star split each average is built from.
- HubSpot CRM
- Zoho CRM
| Dimension | HubSpot CRM | Zoho CRM | Gap |
|---|---|---|---|
| Ease of use | 3.9 | 4.0 | 0.1 to Zoho CRM |
| Value for money | 4.0 | 4.1 | 0.1 to Zoho CRM |
| Customer support | 4.0 | 3.9 | 0.1 to HubSpot CRM |
| Functionality | 4.0 | 3.9 | 0.1 to HubSpot CRM |
What each average is made of
Two products can share an average and not share a reputation. These bars show the star split behind each score.
| Product | 5 star | 4 star | 3 star | 2 star | 1 star |
|---|---|---|---|---|---|
| HubSpot CRM | 38% (93 reviews) | 40% (96 reviews) | 13% (32 reviews) | 5% (12 reviews) | 4% (9 reviews) |
| Zoho CRM | 44% (108 reviews) | 31% (77 reviews) | 15% (37 reviews) | 8% (19 reviews) | 3% (7 reviews) |
Feature by feature
Everything either vendor publishes, split into what separates them and what they share.
- Both products
- 15%
- Only HubSpot CRM
- 1150%
- Only Zoho CRM
- 1045%
22 features listed across both products.
What only one of them does
HubSpot CRM
11- Contact and company management
- Deal and pipeline tracking
- Email tracking and templates
- Forecasting
+ 7 more in the table below
Zoho CRM
10- AI sales assistant
- Analytics and dashboards
- Blueprint process builder
- Custom modules and fields
+ 6 more in the table below
Showing 22 of 22 features
| Detail | HubSpot CRM | Zoho CRM |
|---|---|---|
| Where they differ · 21 | ||
| Contact and company management | YesYes | NoNo |
| Deal and pipeline tracking | YesYes | NoNo |
| Email tracking and templates | YesYes | NoNo |
| Forecasting | YesYes | NoNo |
| Forms and live chat | YesYes | NoNo |
| Large app marketplace | YesYes | NoNo |
| Marketing campaigns | YesYes | NoNo |
| Meeting scheduling | YesYes | NoNo |
| Reporting and dashboards | YesYes | NoNo |
| Sales automation and sequences | YesYes | NoNo |
| Service ticketing | YesYes | NoNo |
| AI sales assistant | NoNo | YesYes |
| Analytics and dashboards | NoNo | YesYes |
| Blueprint process builder | NoNo | YesYes |
| Custom modules and fields | NoNo | YesYes |
| Email and telephony integration | NoNo | YesYes |
| Inventory management | NoNo | YesYes |
| Lead and contact management | NoNo | YesYes |
| Sales pipeline | NoNo | YesYes |
| Web forms | NoNo | YesYes |
| Workflow automation | NoNo | YesYes |
| Where they match · 1 | ||
| Mobile app | YesYes | YesYes |
A dash means the vendor has not published a feature list — which is not the same as the feature being unavailable.
How they handle UK obligations
Checked against the vendor's own documentation or HMRC's published list. A dash means we have not verified it — never that it is missing.
| Detail | HubSpot CRM | Zoho CRM |
|---|---|---|
| Verified against vendor documentation | ||
| Data residency | United Kingdom or EU hosting available | United Kingdom or EU data centres |
What each tier costs
Both line-ups on one ladder, so the middle tier on one side sits next to the middle tier on the other.
HubSpot CRM
Zoho CRM
Free
Free
- Contact and deal management
- Email tracking
- Forms and live chat
Free
Free
- Up to 3 users
- Leads and contacts
- Basic automation
Sales Hub Starter
£15/user/month
- Sales automation basics
- Goals
- Simple sequences
Standard
£12/user/monthLower
- Workflow rules
- Custom fields
- Reports and dashboards
Sales Hub Professional
£77/user/month
- Sequences and automation
- Forecasting
- Custom reporting
Professional
£20/user/monthLower
- Inventory management
- Advanced automation
- Everything in Standard
Rungs are matched by position in each vendor’s own line-up, not by what the tiers include — an entry plan on one side may cover more than the other. Prices exclude VAT unless stated, and per-seat plans are quoted per seat. Always confirm on the vendor’s own site.
Which should you choose?
Two answers, because there are two right ones depending on what you need.
Choose HubSpot CRM if
- It lists 11 features Zoho CRM does not, including contact and company management.
Choose Zoho CRM if
- It costs less to get started — £12/user/month against £15/user/month.
- It lists 10 features HubSpot CRM does not, including ai sales assistant.
On verified Assaylist reviews, HubSpot CRM currently rates 4.0 against 4.0 for Zoho CRM. That gap is not the whole story: HubSpot CRM starts at £15/user/month and Zoho CRM at £12/user/month, so the right answer depends on the tier you actually need and on which one handles your UK obligations. Read both profiles before you commit, and confirm current pricing on the vendor's own site.
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