HubSpot CRM vs Sage CRM
Verified ratings, real UK pricing and the compliance detail, weighed side by side — with a written verdict at the end.
HubSpot CRM
CRM Software
- United Kingdom
- Ireland
- United States
- Australia
- Germany
- Phone
- Live Chat
- Knowledge Base
- Forum
Sage CRM
CRM Software
- United Kingdom
- Ireland
- United States
- Australia
- South Africa
- Phone
- Knowledge Base
- Forum
Evenly matched on verified reviews — 4.0 against 4.1. Price and fit will decide this one, not the score.
The short version
What each one costs and how each one rates, side by side. Only the rows where leading means something are marked; vendor and availability are in the overview above.
| Detail | HubSpot CRM | Sage CRM |
|---|---|---|
| What it costs | ||
| Starting priceLowest paid tier, excluding VAT | £15/user/month | On request |
| Free version | YesYes | NoNo |
| Free trial | YesYes | YesYes |
| How it rates | ||
| Overall ratingMean of verified Assaylist reviews | 4.0 | 4.1 |
| Verified reviewsVolume is evidence, not a score — this row is not a contest | 242 reviews | 204 reviews |
How reviewers score them
Across the four dimensions we ask every reviewer about — and, below, the star split each average is built from.
- HubSpot CRM
- Sage CRM
| Dimension | HubSpot CRM | Sage CRM | Gap |
|---|---|---|---|
| Ease of use | 3.9 | 4.0 | 0.1 to Sage CRM |
| Value for money | 4.0 | 3.9 | 0.1 to HubSpot CRM |
| Customer support | 4.0 | 4.0 | Level |
| Functionality | 4.0 | 4.0 | Level |
What each average is made of
Two products can share an average and not share a reputation. These bars show the star split behind each score.
| Product | 5 star | 4 star | 3 star | 2 star | 1 star |
|---|---|---|---|---|---|
| HubSpot CRM | 38% (93 reviews) | 40% (96 reviews) | 13% (32 reviews) | 5% (12 reviews) | 4% (9 reviews) |
| Sage CRM | 43% (88 reviews) | 33% (68 reviews) | 13% (27 reviews) | 8% (16 reviews) | 2% (5 reviews) |
Feature by feature
Everything either vendor publishes, split into what separates them and what they share.
- Only HubSpot CRM
- 1255%
- Only Sage CRM
- 1045%
22 features listed across both products.
What only one of them does
HubSpot CRM
12- Contact and company management
- Deal and pipeline tracking
- Email tracking and templates
- Forecasting
+ 8 more in the table below
Sage CRM
10- Cloud or on premise deployment
- Contact and account management
- Custom dashboards
- Customer service case management
+ 6 more in the table below
| Detail | HubSpot CRM | Sage CRM |
|---|---|---|
| Where they differ · 22 | ||
| Contact and company management | YesYes | NoNo |
| Deal and pipeline tracking | YesYes | NoNo |
| Email tracking and templates | YesYes | NoNo |
| Forecasting | YesYes | NoNo |
| Forms and live chat | YesYes | NoNo |
| Large app marketplace | YesYes | NoNo |
| Marketing campaigns | YesYes | NoNo |
| Meeting scheduling | YesYes | NoNo |
| Mobile app | YesYes | NoNo |
| Reporting and dashboards | YesYes | NoNo |
| Sales automation and sequences | YesYes | NoNo |
| Service ticketing | YesYes | NoNo |
| Cloud or on premise deployment | NoNo | YesYes |
| Contact and account management | NoNo | YesYes |
| Custom dashboards | NoNo | YesYes |
| Customer service case management | NoNo | YesYes |
| Email marketing campaigns | NoNo | YesYes |
| Integration with Sage 50 and Sage 200 | NoNo | YesYes |
| Mobile access | NoNo | YesYes |
| Quotes and orders | NoNo | YesYes |
| Sales forecasting | NoNo | YesYes |
| Sales pipeline and opportunity management | NoNo | YesYes |
A dash means the vendor has not published a feature list — which is not the same as the feature being unavailable.
How they handle UK obligations
Checked against the vendor's own documentation or HMRC's published list. A dash means we have not verified it — never that it is missing.
| Detail | HubSpot CRM | Sage CRM |
|---|---|---|
| Verified against vendor documentation | ||
| Data residency | United Kingdom or EU hosting available | Not stated |
What each tier costs
Both line-ups on one ladder, so the middle tier on one side sits next to the middle tier on the other.
HubSpot CRM
Sage CRM
Free
Free
- Contact and deal management
- Email tracking
- Forms and live chat
Sage CRM
Contact vendor
- Quoted through a Sage partner
- Sales, marketing and service
- Cloud or on premise deployment
Sales Hub Starter
£15/user/month
- Sales automation basics
- Goals
- Simple sequences
No comparable tier listed
Sales Hub Professional
£77/user/month
- Sequences and automation
- Forecasting
- Custom reporting
No comparable tier listed
Rungs are matched by position in each vendor’s own line-up, not by what the tiers include — an entry plan on one side may cover more than the other. Prices exclude VAT unless stated, and per-seat plans are quoted per seat. Always confirm on the vendor’s own site.
Which should you choose?
Two answers, because there are two right ones depending on what you need.
Choose HubSpot CRM if
- There is a free tier you can stay on, which Sage CRM does not offer.
- It lists 12 features Sage CRM does not, including contact and company management.
- It covers more of the UK obligations we check — 1 of them against 0.
Choose Sage CRM if
- It lists 10 features HubSpot CRM does not, including cloud or on premise deployment.
Sage CRM makes most sense as an add on for a business already running Sage 200 or Sage 50, giving sales live finance data. HubSpot is the stronger standalone CRM with a free tier and a modern experience. Unless you are committed to Sage finance, HubSpot is the easier CRM to adopt.
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