HubSpot CRM vs Pipedrive
Verified ratings, real UK pricing and the compliance detail, weighed side by side — with a written verdict at the end.
HubSpot CRM
CRM Software
- United Kingdom
- Ireland
- United States
- Australia
- Germany
- Phone
- Live Chat
- Knowledge Base
- Forum
Pipedrive
CRM Software
- United Kingdom
- Ireland
- United States
- Estonia
- Germany
- Live Chat
- Knowledge Base
- Forum
Evenly matched on verified reviews — 4.0 against 4.0. Price and fit will decide this one, not the score.
The short version
What each one costs and how each one rates, side by side. Only the rows where leading means something are marked; vendor and availability are in the overview above.
| Detail | HubSpot CRM | Pipedrive |
|---|---|---|
| What it costs | ||
| Starting priceLowest paid tier, excluding VAT | £15/user/month | £14/user/month |
| Free version | YesYes | NoNo |
| Free trial | YesYes | YesYes |
| How it rates | ||
| Overall ratingMean of verified Assaylist reviews | 4.0 | 4.0 |
| Verified reviewsVolume is evidence, not a score — this row is not a contest | 242 reviews | 228 reviews |
Highlighted where one clearly leads. Rows without a highlight are not a contest.
How reviewers score them
Across the four dimensions we ask every reviewer about — and, below, the star split each average is built from.
- HubSpot CRM
- Pipedrive
| Dimension | HubSpot CRM | Pipedrive | Gap |
|---|---|---|---|
| Ease of use | 3.9 | 3.9 | Level |
| Value for money | 4.0 | 3.9 | 0.1 to HubSpot CRM |
| Customer support | 4.0 | 3.9 | 0.1 to HubSpot CRM |
| Functionality | 4.0 | 3.9 | 0.1 to HubSpot CRM |
What each average is made of
Two products can share an average and not share a reputation. These bars show the star split behind each score.
| Product | 5 star | 4 star | 3 star | 2 star | 1 star |
|---|---|---|---|---|---|
| HubSpot CRM | 38% (93 reviews) | 40% (96 reviews) | 13% (32 reviews) | 5% (12 reviews) | 4% (9 reviews) |
| Pipedrive | 43% (97 reviews) | 31% (70 reviews) | 18% (40 reviews) | 4% (10 reviews) | 5% (11 reviews) |
Feature by feature
Everything either vendor publishes, split into what separates them and what they share.
- Both products
- 210%
- Only HubSpot CRM
- 1048%
- Only Pipedrive
- 943%
21 features listed across both products.
What only one of them does
HubSpot CRM
10- Contact and company management
- Deal and pipeline tracking
- Email tracking and templates
- Forecasting
+ 6 more in the table below
Pipedrive
9- Activity reminders
- Deal and contact management
- Email sync and tracking
- Goal tracking
+ 5 more in the table below
Showing 21 of 21 features
| Detail | HubSpot CRM | Pipedrive |
|---|---|---|
| Where they differ · 19 | ||
| Contact and company management | YesYes | NoNo |
| Deal and pipeline tracking | YesYes | NoNo |
| Email tracking and templates | YesYes | NoNo |
| Forecasting | YesYes | NoNo |
| Forms and live chat | YesYes | NoNo |
| Large app marketplace | YesYes | NoNo |
| Marketing campaigns | YesYes | NoNo |
| Meeting scheduling | YesYes | NoNo |
| Sales automation and sequences | YesYes | NoNo |
| Service ticketing | YesYes | NoNo |
| Activity reminders | NoNo | YesYes |
| Deal and contact management | NoNo | YesYes |
| Email sync and tracking | NoNo | YesYes |
| Goal tracking | NoNo | YesYes |
| Products catalogue | NoNo | YesYes |
| Sales forecasting | NoNo | YesYes |
| Visual sales pipeline | NoNo | YesYes |
| Web forms | NoNo | YesYes |
| Workflow automation | NoNo | YesYes |
| Where they match · 2 | ||
| Mobile app | YesYes | YesYes |
| Reporting and dashboards | YesYes | YesYes |
A dash means the vendor has not published a feature list — which is not the same as the feature being unavailable.
How they handle UK obligations
Checked against the vendor's own documentation or HMRC's published list. A dash means we have not verified it — never that it is missing.
| Detail | HubSpot CRM | Pipedrive |
|---|---|---|
| Verified against vendor documentation | ||
| Data residency | United Kingdom or EU hosting available | EU hosting |
What each tier costs
Both line-ups on one ladder, so the middle tier on one side sits next to the middle tier on the other.
HubSpot CRM
Pipedrive
Free
FreeLower
- Contact and deal management
- Email tracking
- Forms and live chat
Lite
£14/user/month
- Visual pipeline
- Deal and contact management
- Email sync
Sales Hub Starter
£15/user/monthLower
- Sales automation basics
- Goals
- Simple sequences
Growth
£34/user/month
- Automation
- Products catalogue
- Everything in Lite
Sales Hub Professional
£77/user/month
- Sequences and automation
- Forecasting
- Custom reporting
Premium
£49/user/monthLower
- Forecasting
- Team management
- Everything in Growth
Rungs are matched by position in each vendor’s own line-up, not by what the tiers include — an entry plan on one side may cover more than the other. Prices exclude VAT unless stated, and per-seat plans are quoted per seat. Always confirm on the vendor’s own site.
Which should you choose?
Two answers, because there are two right ones depending on what you need.
Choose HubSpot CRM if
- There is a free tier you can stay on, which Pipedrive does not offer.
- It lists 10 features Pipedrive does not, including contact and company management.
Choose Pipedrive if
- It costs less to get started — £14/user/month against £15/user/month.
- It lists 9 features HubSpot CRM does not, including activity reminders.
HubSpot offers the best free CRM and grows into a full marketing and sales platform, while Pipedrive is a focused sales tool with the highest adoption for pure pipeline management. Choose HubSpot to start free and scale into marketing, Pipedrive for a sales team that just wants to sell.
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