Capsule CRM vs Sage CRM
Verified ratings, real UK pricing and the compliance detail, weighed side by side — with a written verdict at the end.
Capsule CRM
CRM Software
- United Kingdom
- Knowledge Base
- Forum
Sage CRM
CRM Software
- United Kingdom
- Ireland
- United States
- Australia
- South Africa
- Phone
- Knowledge Base
- Forum
Evenly matched on verified reviews — 4.0 against 4.1. Price and fit will decide this one, not the score.
The short version
What each one costs and how each one rates, side by side. Only the rows where leading means something are marked; vendor and availability are in the overview above.
| Detail | Capsule CRM | Sage CRM |
|---|---|---|
| What it costs | ||
| Starting priceLowest paid tier, excluding VAT | £14/user/month | On request |
| Free version | YesYes | NoNo |
| Free trial | YesYes | YesYes |
| How it rates | ||
| Overall ratingMean of verified Assaylist reviews | 4.0 | 4.1 |
| Verified reviewsVolume is evidence, not a score — this row is not a contest | 286 reviews | 204 reviews |
How reviewers score them
Across the four dimensions we ask every reviewer about. The widest gap is customer support, at 0.2 of a point.
- Capsule CRM
- Sage CRM
| Dimension | Capsule CRM | Sage CRM | Gap |
|---|---|---|---|
| Ease of use | 3.9 | 4.0 | 0.1 to Sage CRM |
| Value for money | 3.9 | 3.9 | Level |
| Customer support | 3.8 | 4.0 | 0.2 to Sage CRM |
| Functionality | 3.9 | 4.0 | 0.1 to Sage CRM |
What each average is made of
Two products can share an average and not share a reputation. These bars show the star split behind each score.
| Product | 5 star | 4 star | 3 star | 2 star | 1 star |
|---|---|---|---|---|---|
| Capsule CRM | 41% (118 reviews) | 32% (92 reviews) | 13% (36 reviews) | 9% (25 reviews) | 5% (15 reviews) |
| Sage CRM | 43% (88 reviews) | 33% (68 reviews) | 13% (27 reviews) | 8% (16 reviews) | 2% (5 reviews) |
Feature by feature
Everything either vendor publishes, split into what separates them and what they share.
- Only Capsule CRM
- 1050%
- Only Sage CRM
- 1050%
20 features listed across both products.
What only one of them does
Capsule CRM
10- Accounting integrations
- Contact management
- Custom fields
- Email templates
+ 6 more in the table below
Sage CRM
10- Cloud or on premise deployment
- Contact and account management
- Custom dashboards
- Customer service case management
+ 6 more in the table below
| Detail | Capsule CRM | Sage CRM |
|---|---|---|
| Where they differ · 20 | ||
| Accounting integrations | YesYes | NoNo |
| Contact management | YesYes | NoNo |
| Custom fields | YesYes | NoNo |
| Email templates | YesYes | NoNo |
| Mobile app | YesYes | NoNo |
| Reporting | YesYes | NoNo |
| Sales pipeline | YesYes | NoNo |
| Task and calendar management | YesYes | NoNo |
| Team collaboration | YesYes | NoNo |
| Workflow automation | YesYes | NoNo |
| Cloud or on premise deployment | NoNo | YesYes |
| Contact and account management | NoNo | YesYes |
| Custom dashboards | NoNo | YesYes |
| Customer service case management | NoNo | YesYes |
| Email marketing campaigns | NoNo | YesYes |
| Integration with Sage 50 and Sage 200 | NoNo | YesYes |
| Mobile access | NoNo | YesYes |
| Quotes and orders | NoNo | YesYes |
| Sales forecasting | NoNo | YesYes |
| Sales pipeline and opportunity management | NoNo | YesYes |
A dash means the vendor has not published a feature list — which is not the same as the feature being unavailable.
How they handle UK obligations
Checked against the vendor's own documentation or HMRC's published list. A dash means we have not verified it — never that it is missing.
| Detail | Capsule CRM | Sage CRM |
|---|---|---|
| Verified against vendor documentation | ||
| Data residency | United Kingdom | Not stated |
| UK-based support | UK support team | Not stated |
What each tier costs
Both line-ups on one ladder, so the middle tier on one side sits next to the middle tier on the other.
Capsule CRM
Sage CRM
Free
Free
- 2 users
- 250 contacts
- Contact and pipeline management
Sage CRM
Contact vendor
- Quoted through a Sage partner
- Sales, marketing and service
- Cloud or on premise deployment
Starter
£14/user/month
- 30,000 contacts
- Email templates
- Everything in Free
No comparable tier listed
Growth
£27/user/month
- Advanced sales tools
- Workflow automation
- Reporting
No comparable tier listed
Rungs are matched by position in each vendor’s own line-up, not by what the tiers include — an entry plan on one side may cover more than the other. Prices exclude VAT unless stated, and per-seat plans are quoted per seat. Always confirm on the vendor’s own site.
Which should you choose?
Two answers, because there are two right ones depending on what you need.
Choose Capsule CRM if
- There is a free tier you can stay on, which Sage CRM does not offer.
- It lists 10 features Sage CRM does not, including accounting integrations.
- It covers more of the UK obligations we check — 2 of them against 0.
Choose Sage CRM if
- Reviewers score it higher on support — 4.0 against 3.8.
- It lists 10 features Capsule CRM does not, including cloud or on premise deployment.
On verified Assaylist reviews, Sage CRM currently rates 4.1 against 4.0 for Capsule CRM. That gap is not the whole story: Capsule CRM starts at £14/user/month and Sage CRM at a quoted price, so the right answer depends on the tier you actually need and on which one handles your UK obligations. Read both profiles before you commit, and confirm current pricing on the vendor's own site.
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