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Head to head

QuickBooks Online vs Sage Accounting

Verified ratings, real UK pricing and the compliance detail, weighed side by side — with a written verdict at the end.

QuickBooks Online logo

QuickBooks Online

Accounting Software

4.1262 reviews
Starting price
£14.33/mo
Vendor
Intuit Inc.
Founded
1983
Available in
  • United Kingdom
  • Ireland
  • United States
  • Canada
  • Australia
Languages
English
Support
  • Email
  • Phone
  • Live Chat
  • Knowledge Base
  • Forum
Sage Accounting logo

Sage Accounting

Accounting Software

3.9206 reviews
Starting price
£20/mo
Vendor
Sage Group plc
Founded
1981
Available in
  • United Kingdom
  • Ireland
Languages
English
Support
  • Email
  • Phone
  • Live Chat
  • Knowledge Base
  • Forum

QuickBooks Online leads on verified reviews by 0.2 of a point — 4.1 against 3.9 for Sage Accounting.

01At a glance

The short version

What each one costs and how each one rates, side by side. Only the rows where leading means something are marked; vendor and availability are in the overview above.

Key facts for QuickBooks Online and Sage Accounting
DetailQuickBooks Online logoQuickBooks OnlineSage Accounting logoSage Accounting
What it costs
Starting priceLowest paid tier, excluding VAT£14.33/mo£20/mo
Free versionNoNo
Free trialYesYes
How it rates
Overall ratingMean of verified Assaylist reviews4.13.9
Verified reviewsVolume is evidence, not a score — this row is not a contest262 reviews206 reviews

Highlighted where one clearly leads. Rows without a highlight are not a contest.

02Ratings

How reviewers score them

Across the four dimensions we ask every reviewer about. The widest gap is ease of use, at 0.2 of a point.

  • QuickBooks Online
  • Sage Accounting
Reviewer scores out of 5 for QuickBooks Online and Sage Accounting, with the gap between them
DimensionQuickBooks OnlineSage AccountingGap
Ease of use4.03.80.2 to QuickBooks Online
Value for money4.03.90.1 to QuickBooks Online
Customer support4.03.80.2 to QuickBooks Online
Functionality4.03.90.1 to QuickBooks Online

What each average is made of

Two products can share an average and not share a reputation. These bars show the star split behind each score.

Share of reviews at each star rating
Product5 star4 star3 star2 star1 star
QuickBooks Online44% (115 reviews)35% (93 reviews)13% (34 reviews)6% (17 reviews)1% (3 reviews)
Sage Accounting39% (80 reviews)34% (70 reviews)14% (28 reviews)10% (21 reviews)3% (7 reviews)
03Features

Feature by feature

Everything either vendor publishes, split into what separates them and what they share.

4%feature overlap
Both products
14%
Only QuickBooks Online
1348%
Only Sage Accounting
1348%

27 features listed across both products.

What only one of them does

QuickBooks Online

13
  • Automated bank feeds
  • Batch invoicing
  • Budgets
  • Calculate and submit CIS

+ 9 more in the table below

Sage Accounting

13
  • Assisted VAT submissions
  • Bank reconciliation
  • Budgets and custom reports
  • Carbon footprint tracking

+ 9 more in the table below

Showing 27 of 27 features

Feature by feature comparison of QuickBooks Online and Sage Accounting
DetailQuickBooks Online logoQuickBooks OnlineSage Accounting logoSage Accounting
Where they differ · 26
Automated bank feedsYesNo
Batch invoicingYesNo
BudgetsYesNo
Calculate and submit CISYesNo
Class and location trackingYesNo
Custom reportingYesNo
Inventory managementYesNo
MTD for Income Tax readyYesNo
Multiple currenciesYesNo
Project profitability trackingYesNo
Receipt capture and mileage trackingYesNo
Role based access controlYesNo
Workflow automationYesNo
Assisted VAT submissionsNoYes
Bank reconciliationNoYes
Budgets and custom reportsNoYes
Carbon footprint trackingNoYes
Cash flow forecastingNoYes
CIS management and submissionNoYes
Multi currency bankingNoYes
Pension auto enrolmentNoYes
Quotes and estimatesNoYes
Receipt captureNoYes
Sage Copilot AI assistantNoYes
Stock and inventory managementNoYes
Unlimited sales invoicesNoYes
Where they match · 1
Making Tax Digital for VATYesYes

A dash means the vendor has not published a feature list — which is not the same as the feature being unavailable.

04UK compliance

How they handle UK obligations

Checked against the vendor's own documentation or HMRC's published list. A dash means we have not verified it — never that it is missing.

UK compliance comparison of QuickBooks Online and Sage Accounting
DetailQuickBooks Online logoQuickBooks OnlineSage Accounting logoSage Accounting
Verified against vendor documentation
HMRC-recognised for MTD for VATYesYes
HMRC-recognised for MTD for ITSAYesNot listed
Making Tax Digital readyYesYes
RTI-compliant payrollNot listedYes
Pension auto-enrolmentNot listedYes
CIS supportYesYes
Open Banking bank feedsYesYes
UK-based supportTelephone and chat supportTelephone support from Sage UK
05Pricing

What each tier costs

Both line-ups on one ladder, so the middle tier on one side sits next to the middle tier on the other.

QuickBooks Online logo

QuickBooks Online

Sage Accounting logo

Sage Accounting

Entry

Simple Start

£14.33/moLower

  • 1 user plus accountant
  • Making Tax Digital for VAT
  • Calculate and submit CIS

Start

£20/mo

  • 1 user
  • Payroll for 1 employee
  • Sage Copilot included
Mid

Essentials

£34.20/moLower

  • 3 users plus accountant
  • Multiple currencies
  • Employee time tracking

Standard

£43/mo

  • 3 users
  • Payroll for 1 employee
  • 30 receipt captures included
Top

Plus

£50.40/moLower

  • 5 users plus accountant
  • Inventory management
  • Budgets

Plus

£59/mo

  • Unlimited users
  • Payroll for 5 employees
  • 100 receipt captures included

Rungs are matched by position in each vendor’s own line-up, not by what the tiers include — an entry plan on one side may cover more than the other. Prices exclude VAT unless stated, and per-seat plans are quoted per seat. Always confirm on the vendor’s own site.

06Verdict

Which should you choose?

Two answers, because there are two right ones depending on what you need.

QuickBooks Online logo

Choose QuickBooks Online if

  • It costs less to get started — £14.33/mo against £20/mo.
  • Reviewers score it higher on ease of use — 4.0 against 3.8.
  • It lists 13 features Sage Accounting does not, including automated bank feeds.
Sage Accounting logo

Choose Sage Accounting if

  • It lists 13 features QuickBooks Online does not, including assisted vat submissions.
  • It covers more of the UK obligations we check — 6 of them against 5.

Both are HMRC recognised and closely matched on features. QuickBooks Online leads on automated bank categorisation and includes CIS from the entry tier, while Sage Accounting bundles payroll into every plan, which can make it cheaper once staff are involved. Compare them on the renewal price and on whether you need payroll included.

We may earn a commission if you buy through links on this page. It never affects our ratings or what we recommend. How this works.

QuickBooks Online logo

QuickBooks Online

4.1 out of 5

Sage Accounting logo

Sage Accounting

3.9 out of 5

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