Capsule CRM vs Salesforce Sales Cloud
Verified ratings, real UK pricing and the compliance detail, weighed side by side — with a written verdict at the end.
Capsule CRM
CRM Software
- United Kingdom
- Knowledge Base
- Forum
Salesforce Sales Cloud
CRM Software
- United Kingdom
- Ireland
- United States
- Australia
- Germany
- Phone
- Knowledge Base
- Forum
Evenly matched on verified reviews — 4.0 against 4.1. Price and fit will decide this one, not the score.
The short version
What each one costs and how each one rates, side by side. Only the rows where leading means something are marked; vendor and availability are in the overview above.
| Detail | Capsule CRM | Salesforce Sales Cloud |
|---|---|---|
| What it costs | ||
| Starting priceLowest paid tier, excluding VAT | £14/user/month | £20/user/month |
| Free version | YesYes | NoNo |
| Free trial | YesYes | YesYes |
| How it rates | ||
| Overall ratingMean of verified Assaylist reviews | 4.0 | 4.1 |
| Verified reviewsVolume is evidence, not a score — this row is not a contest | 286 reviews | 232 reviews |
Highlighted where one clearly leads. Rows without a highlight are not a contest.
How reviewers score them
Across the four dimensions we ask every reviewer about. The widest gap is customer support, at 0.2 of a point.
- Capsule CRM
- Salesforce Sales Cloud
| Dimension | Capsule CRM | Salesforce Sales Cloud | Gap |
|---|---|---|---|
| Ease of use | 3.9 | 4.0 | 0.1 to Salesforce Sales Cloud |
| Value for money | 3.9 | 3.9 | Level |
| Customer support | 3.8 | 4.0 | 0.2 to Salesforce Sales Cloud |
| Functionality | 3.9 | 3.9 | Level |
What each average is made of
Two products can share an average and not share a reputation. These bars show the star split behind each score.
| Product | 5 star | 4 star | 3 star | 2 star | 1 star |
|---|---|---|---|---|---|
| Capsule CRM | 41% (118 reviews) | 32% (92 reviews) | 13% (36 reviews) | 9% (25 reviews) | 5% (15 reviews) |
| Salesforce Sales Cloud | 44% (101 reviews) | 31% (73 reviews) | 15% (35 reviews) | 6% (15 reviews) | 3% (8 reviews) |
Feature by feature
Everything either vendor publishes, split into what separates them and what they share.
- Both products
- 15%
- Only Capsule CRM
- 945%
- Only Salesforce Sales Cloud
- 1050%
20 features listed across both products.
What only one of them does
Capsule CRM
9- Accounting integrations
- Contact management
- Custom fields
- Email templates
+ 5 more in the table below
Salesforce Sales Cloud
10- Advanced reporting and analytics
- AI features on higher tiers
- API access
- AppExchange marketplace
+ 6 more in the table below
Showing 20 of 20 features
| Detail | Capsule CRM | Salesforce Sales Cloud |
|---|---|---|
| Where they differ · 19 | ||
| Accounting integrations | YesYes | NoNo |
| Contact management | YesYes | NoNo |
| Custom fields | YesYes | NoNo |
| Email templates | YesYes | NoNo |
| Reporting | YesYes | NoNo |
| Sales pipeline | YesYes | NoNo |
| Task and calendar management | YesYes | NoNo |
| Team collaboration | YesYes | NoNo |
| Workflow automation | YesYes | NoNo |
| Advanced reporting and analytics | NoNo | YesYes |
| AI features on higher tiers | NoNo | YesYes |
| API access | NoNo | YesYes |
| AppExchange marketplace | NoNo | YesYes |
| Automation and process builder | NoNo | YesYes |
| Custom application development | NoNo | YesYes |
| Highly configurable objects and workflows | NoNo | YesYes |
| Lead and opportunity management | NoNo | YesYes |
| Sales forecasting | NoNo | YesYes |
| Territory management | NoNo | YesYes |
| Where they match · 1 | ||
| Mobile app | YesYes | YesYes |
A dash means the vendor has not published a feature list — which is not the same as the feature being unavailable.
How they handle UK obligations
Checked against the vendor's own documentation or HMRC's published list. A dash means we have not verified it — never that it is missing.
| Detail | Capsule CRM | Salesforce Sales Cloud |
|---|---|---|
| Verified against vendor documentation | ||
| Data residency | United Kingdom | United Kingdom or EU hosting available |
| UK-based support | UK support team | Not stated |
What each tier costs
Both line-ups on one ladder, so the middle tier on one side sits next to the middle tier on the other.
Capsule CRM
Salesforce Sales Cloud
Free
FreeLower
- 2 users
- 250 contacts
- Contact and pipeline management
Starter Suite
£20/user/month
- Core CRM
- Email integration
- Simple automation
Starter
£14/user/monthLower
- 30,000 contacts
- Email templates
- Everything in Free
Pro Suite
£80/user/month
- Greater customisation
- Forecasting
- Everything in Starter
Growth
£27/user/monthLower
- Advanced sales tools
- Workflow automation
- Reporting
Enterprise
£135/user/month
- Advanced automation
- Deep customisation
- API access
Rungs are matched by position in each vendor’s own line-up, not by what the tiers include — an entry plan on one side may cover more than the other. Prices exclude VAT unless stated, and per-seat plans are quoted per seat. Always confirm on the vendor’s own site.
Which should you choose?
Two answers, because there are two right ones depending on what you need.
Choose Capsule CRM if
- It costs less to get started — £14/user/month against £20/user/month.
- There is a free tier you can stay on, which Salesforce Sales Cloud does not offer.
- It lists 9 features Salesforce Sales Cloud does not, including accounting integrations.
- It covers more of the UK obligations we check — 2 of them against 1.
Choose Salesforce Sales Cloud if
- Reviewers score it higher on support — 4.0 against 3.8.
- It lists 10 features Capsule CRM does not, including advanced reporting and analytics.
On verified Assaylist reviews, Salesforce Sales Cloud currently rates 4.1 against 4.0 for Capsule CRM. That gap is not the whole story: Capsule CRM starts at £14/user/month and Salesforce Sales Cloud at £20/user/month, so the right answer depends on the tier you actually need and on which one handles your UK obligations. Read both profiles before you commit, and confirm current pricing on the vendor's own site.
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